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Consumer Psychology
Original price was: 357.000 د.ك.310.000 د.كCurrent price is: 310.000 د.ك.
Level:
Intermediate
Intermediate
Type:
In Person
In Person
Dates:
24/06/2025 – 25/06/2025
24/06/2025 – 25/06/2025
Times:
9:00 am – 3:00 pm
9:00 am – 3:00 pm
Location:
Kuwait City, KIPCO Tower (To Be Confirmed)
Kuwait City, KIPCO Tower (To Be Confirmed)
In stock
Prerequisites
No prior neuroscience or psychology knowledge is required, but a background in marketing or business is helpful. Participants should have an interest in consumer behavior and strategic decision-making. A willingness to explore scientific approaches to marketing will maximize the learning experience.
Program Overview
An intensive, hands-on 2-day workshop designed to empower professionals to drive smarter, faster growth through structured experimentation. Drawing from the fields of neuromarketing, consumer psychology, and data-driven decision-making, this program helps participants build an experimental mindset and create processes that sustain innovation. Combining design thinking, behavioral insights, A/B testing, and rapid iteration, participants will learn how to turn ideas into measurable experiments that lead to scalable growth.
Learning Outcomes
• Define and apply key principles of experimentation and growth hacking within a consumer psychology framework.
• Develop actionable hypotheses and design experiments using A/B testing and design thinking methods.
• Collect, interpret, and leverage experimental data to guide decision-making and scale successful initiatives.
• Build and implement processes that support ongoing experimentation across teams.
• Cultivate an experimental culture that balances creativity with data-driven rigor.
• Develop actionable hypotheses and design experiments using A/B testing and design thinking methods.
• Collect, interpret, and leverage experimental data to guide decision-making and scale successful initiatives.
• Build and implement processes that support ongoing experimentation across teams.
• Cultivate an experimental culture that balances creativity with data-driven rigor.
Intended Audience
This course is ideal for Marketing, product, growth, and innovation professionals aiming to build more agile, experiment-driven organizations; Business leaders, strategists, and entrepreneurs seeking to apply neuromarketing and consumer psychology to drive growth; Teams looking to operationalize data-informed experimentation processes within their departments
Trainer Bio
Stela Ivanova, PhD
Stela Ivanova, PhD, is Professor in Entrepreneurship, Innovation, Creativity & Experimentation at ESCP Business School. She is an Academic Director of the MBA in International Management. Previously she has been part of the faculty of the University of Exeter Business School, Eindhoven University of Technology, and a visiting position at the University of New South Wales (Australia).
Before moving to academia, Stela worked as a junior consultant in talent management and acquisition as well as a project management for a test publisher. She is certified in level A & B psychometric testing with the British Psychology Society (BPS) and in assessments by Hogan Assessments and Thomas Psychometric Tests. Stela is part of a Paris-based Art Thinking Community and delivers Art Thinking workshops for the Executive MBA at ESCP.
Stela Ivanova, PhD, is Professor in Entrepreneurship, Innovation, Creativity & Experimentation at ESCP Business School. She is an Academic Director of the MBA in International Management. Previously she has been part of the faculty of the University of Exeter Business School, Eindhoven University of Technology, and a visiting position at the University of New South Wales (Australia).
Before moving to academia, Stela worked as a junior consultant in talent management and acquisition as well as a project management for a test publisher. She is certified in level A & B psychometric testing with the British Psychology Society (BPS) and in assessments by Hogan Assessments and Thomas Psychometric Tests. Stela is part of a Paris-based Art Thinking Community and delivers Art Thinking workshops for the Executive MBA at ESCP.