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Storytelling & Business Cases
Original price was: 357.000 د.ك.310.000 د.كCurrent price is: 310.000 د.ك.
Level:
Intermediate
Intermediate
Type:
In Person
In Person
Dates:
08/07/2025 – 09/07/2025
08/07/2025 – 09/07/2025
Times:
9:00 am – 3:00 pm
9:00 am – 3:00 pm
Location:
Kuwait City, KIPCO Tower (To Be Confirmed)
Kuwait City, KIPCO Tower (To Be Confirmed)
In stock
Prerequisites
No prior experience in storytelling or marketing is required, but familiarity with business communication is helpful. Participants should be eager to explore creative and strategic approaches to messaging. A willingness to refine and practice storytelling techniques will ensure maximum learning outcomes.
Program Overview
Storytelling & Business Cases: How to Craft Your Unique Selling Story helps professionals create compelling narratives that differentiate their brand and drive engagement. This course blends storytelling techniques with strategic business insights to craft persuasive messages that resonate with customers. Participants will learn how to communicate value, build emotional connections, and position their business effectively in a competitive market.
Learning Outcomes
• Understand the fundamentals of storytelling and its impact on business success.
• Craft a unique selling story that highlights your brand’s value proposition.
• Structure compelling business cases that persuade stakeholders and customers.
• Use emotional and logical appeals to build trust and engagement.
• Adapt storytelling techniques for marketing, sales, and leadership communication.
•Apply storytelling frameworks to enhance pitches, presentations, and branding.
•Develop a consistent and authentic brand voice that resonates with your audience.
• Craft a unique selling story that highlights your brand’s value proposition.
• Structure compelling business cases that persuade stakeholders and customers.
• Use emotional and logical appeals to build trust and engagement.
• Adapt storytelling techniques for marketing, sales, and leadership communication.
•Apply storytelling frameworks to enhance pitches, presentations, and branding.
•Develop a consistent and authentic brand voice that resonates with your audience.
Intended Audience
This course is ideal for entrepreneurs, marketers, business leaders, and professionals who want to refine their storytelling skills. It is perfect for those looking to craft compelling narratives to influence customers, investors, and stakeholders. Anyone seeking to improve branding, sales, or leadership communication will benefit from this course.
Trainer Bio
Aurelie Cnop-Nielsen, PhD
At the forefront of leadership and management innovation, my research at LSE and teaching endeavors at Imperial College intertwine to shape the future of digital leaders. My expertise in business negotiation and organizational behavior underpins a curriculum designed to empower the next generation of leaders with the skills to excel in a rapidly evolving global market. As an Affiliate Professor and Academic Director at ESCP Business School, I've guided the Master in Digital Transformation and Leadership program, emphasizing real-world application of digital strategies.
At the forefront of leadership and management innovation, my research at LSE and teaching endeavors at Imperial College intertwine to shape the future of digital leaders. My expertise in business negotiation and organizational behavior underpins a curriculum designed to empower the next generation of leaders with the skills to excel in a rapidly evolving global market. As an Affiliate Professor and Academic Director at ESCP Business School, I've guided the Master in Digital Transformation and Leadership program, emphasizing real-world application of digital strategies.